Innovation-Driven Sustainable Business Management: Trends and Insights

About The Editors

Dr. Amita Arora is a seasoned academician and administrator with over 15 years of experience in reputed institutions. She currently serves as Faculty of Commerce and Management at SGT University, where she combines her expertise in Banking, Risk Management, Human Resource Management, and Organizational Behavior with innovative teaching methodologies. A prolific researcher, Dr. Arora has authored and presented numerous papers at National and International Conferences and has published in reputed journals SCOPUS, UGC Care & Web of Science . She has actively participated in Faculty Development Programs (FDPs), workshops, and capacity-building, Short Term Training Program initiatives. Her academic contributions extend to curriculum design, organizing academic events, and mentoring students for research projects and professional excellence.

Dr. Nitesh Rawat comes with over 11 years of teaching experience in premier university and institutes in the field of Economics and Commerce. His area of Specialization is Applied Economics. His subjects include Managerial Economics, Macro Economics, Goods & Services Tax, Indian Economics, Industrial Economics. He has been actively involved in teaching and guiding undergraduate and postgraduate students. He has published various Books, Research papers in SCOPUS, ABDC, UGC Care & Web of Science journals as well as participated in various National and International Faculty Development Program, Capacity Building Program, Short Term Training Program, Workshops, Conferences, Seminars and Mentoring.

About The Book

In an era where sustainability and innovation are no longer optional but imperative, the need for an evolved approach to business management has become more critical than ever. This edited volume, "Innovation-Driven Sustainable Business Management: Trends and Insights," explores the pivotal role that sustainability and innovation play across diverse management fields, offering insights and strategies essential for today's dynamic business landscape.

This book addresses the urgent demand for sustainable practices within micro, small, and medium enterprises (MSMEs), larger corporations, and public sectors alike. By encompassing diverse perspectives, it caters to the needs of entrepreneurs, researchers, practitioners, and students who are keen to understand and implement sustainable business practices that are both innovative and impactful. Each chapter is a reflection of groundbreaking research and hands-on applications in human resource management, healthcare, finance, and marketing, demonstrating how these sectors can drive sustainable change while meeting business objectives.

Our goal is to bridge the theoretical underpinnings of sustainable business management with real-world applications, creating a resource that not only educates but also inspires innovation. Unlike traditional management texts, this volume integrates cross-disciplinary viewpoints, fostering a holistic approach that emphasizes the interconnectedness of sustainable practices across varied sectors.

The book is structured to encourage reflection, critical thinking, and dialogue on key issues surrounding sustainable development. From sustainable talent acquisition to healthcare policy innovation, corporate governance, and digital marketing strategies, each chapter is meticulously crafted to meet the needs of academicians, corporate professionals, and policymakers.

As editors, we believe this compilation will serve as a catalyst for change, empowering readers to adopt and advocate for sustainable innovations that support resilient, forward-thinking organizations. We hope this work not only informs but also ignites new ideas and drives meaningful action toward a sustainable future.