Digitalisation & Innovations in Business

About The Book

Digital transformation is not just about embracing new technology; it is about a change in thought and organization culture. There is a need for organizations to address the change in business scenarios, dynamic business demands and innovate ways to quickly cater to these changing needs. Digital transformation and innovation has not just changed how businesses are perceived but also how businesses are performed. It meant a shift from the conventional means of operation to the one aided by technology. In today’s age, every aspect of a business from operations to management is run using digital tools. Such digital transformations has changed every industry and revolutionized the way of serving the customers, improve the competitiveness of the business and pushed forth its expansion into the global market. Digital revolution are driven by key factors like Innovative Technology, Internet on Things, Block chain, Big Data and market demand, and also environmental factors. This is what Digital transformations is all about — accelerate business activities, lower cost, improve time to market, bring about a positive change in processes, people, and competency models. The edited book will be helpful to the students, research scholars, academicians and business executives. It also provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations, trends, and concerns as well as practical challenges encountered and solutions adopted in the fields of Innovation and Management.

About The Author

Dr. Vijay Prakash Gupta is an Assistant Professor at Institute of Technology and Science (ITS), Mohan Nagar, Ghaziabad with close to eleven years of experience in academics and industry. He holds a Ph.D. in Management from Uttrakhand Technical University, Dehradun, and M.B.A with specialization in Marketing and Finance from UPTU, Lucknow, Bachelor of Art from University of Lucknow and B.Ed. from CCS University, Meerut and qualified UGC-NET in Management. He has also done numerous Online Certification course from NPTEL, IIT Kanpur & Madras and done Certification course in Marketing Management from NIESBUD.

He is the Member of Editorial Board of various journals i.e. Shanlax International Journal of Commerce, Emperor International Journal of Finance and Management Research & Journal of Accounting Finance and Marketing Technology as well as he is also the reviewer of International Journal of Service Science, Management, Engineering and Technology (IJSSMET) INDEXED IN SCOPUS. His research interests are focused on Micro & Macro Economics, Managerial/Business Economics, Indian Economy and Business Environment, Engineering Economics, Industrial Management, Marketing Management, Service Marketing etc. He has published /presented /contributed more than 25 research papers in various National and International Journals and conferences. He has contributed so many chapters in famous books and also edited three books to his credit i.e. Corporate Governance and Business Ethics, Mayas Publication, ISSN No. 9789387756113. Theoretical and Empirical Development in Management& IT., Swaranjali Publication. ISBN No. 9789387662612 and Foreign Direct Investment in India, Swaranjali Publication, ISBN No.9789387662858.