Digital India – A road ahead

About The Book

The articles in this edited book titled “Digital India - A road ahead” tries to find out how e- Commerce and digitalization of India is going to change the entire scenario of the way how business is conducted today. The volume with its chapters like Digital India, E-services, E-retailing, E-marketing, Social media, Digital Library, Esafety & Ethics and e-commerce offers an understanding of how this change is going to take place and what will the implications of the same. The vision of Digital India programme is inclusive growth in the areas of electronic services, products, manufacturing and job opportunities etc. and it is centred on three key areas – Digital Infrastructure as a Utility to Every Citizen, Governance & Services on Demand and Digital Empowerment of Citizens. The book tries to find out how the emergence of digital environment will create better supply chain management, easy and timely money transfers, better branding, marketing using the digital media, introduction of new kinds of products and services etc. It will provide a platform to academicians, practitioners, students and specialist to present their views on how the use of internet and digital media can transform the business to enhance the capabilities of organizations and society.

The edited book will be helpful to the management and commerce students, research scholars and business executives.

About The Editor

Dr. Tazyn Rahman is Associate Professor & Head Scholar's Program at Institute of Management Studies (IMS), Noida with close to thirteen years of experience in academics and industry. She holds a Ph.D. in Commerce from CCS University, Meerut and M.B.A with specialization in HR and Marketing from Gauhati University. She was also a Programme Director of Management Development Programmes in “ Brand Management” conducted by Jaipuria School of Business, Ghaziabad. She is the Editor - In - Chief of International Journal of Research in Management & Social Science published by Empyreal Institute of Higher Education, Guwahati which is an UGC approved journal. She has been conference convener of many international conferences.

Her research interests are focused on Strategic Human resources Management, Entrepreneurship, Marketing with a focus on emerging markets. She has published /presented /contributed more than 50 research papers in various National and International Journals and conferences. She has prepared study materials in Organisation Structure and Design, Marketing Research, Production and Operations Management for a leading Management Institute.