Optimizing Performance: Strategic Fusion of Management and Multidisciplinary Principles

Dr. Karan Mehta, R. Chandrasekaran, A. Balasubramanian, Prof Kavita Patil and Dr. Akshita Tiwari

Paperback and e–book


DOI: doi.org/10.5281/zenodo.10718948

122 pages

Rs. 1000/- ($80)

About The Authors

Dr. Mehta, is a skilled artificial intelligence engineer with a strong background in market research and data science. With expertise in both quantitative and qualitative research, he excels at developing actionable market research methodologies and KPI. Dr. Mehta's proficiency in analytical tools like Power BI, SPSS, Tableau, Nvivo, SmartPLS and command over python language enables him to analyze market trends, consumer behaviour, and business performance effectively. Having experience in both primary and secondary research, Dr. Mehta possesses a comprehensive understanding of various research and data analytics methodologies. Dr. Mehta’s excellent communication and presentation skills at global conferences in more than 7 different counties, along with his research publications in prestigious journals, demonstrate his ability to deliver impactful findings.

Mr. R. Chandrasekaran, is an Assistant Professor at Vels Institute of Science, Technology & Advanced Studies, Chennai 117, with close to 8 years of experience in academics. He is Persuing Ph.D in Biomedical - Electrical Engineering from Vels University. He has published many research articles in biomedical and electrical engineering domains.

Dr. A. Balasubramanian, completed his graduation in BSc from Mumbai University ,BSC(Tech) from Institute of Chemical Technology (ICT), Masters in Marketing Management from Jamnalal Bajaj Institue of Management Studies, Mumbai ,PHD in Marketing and Diploma in International Finance

He is working as HOD Marketing at Lala lajpatrai institute of Management Mumbai 400034.

He has more than two and half decades of marketing and industrial business experience, travelled across India, and held senior positions of Vicepresident with various corporate houses. He has sixteen years of teaching experience teaching various management subjects like Business Research Methods, Marketing Research, Operations management, International Logistics, Materials Management, Manufacturing Research Planning and Control, Environment management and Project Management.

He has travelled widely abroad to Europe, UK, and Far East countries for International business.

He is also author of the book Research Methodology and fundamentals of Marketing Research (as per the syllabus of University of Mumbai ) for MMS 1st year, published by Thakur Publishers Pune.

He is also author of the book A guide to Selling Skills and International Business Skills published by Gaurang Publishers Mumbai.

Prof. Kavita Patil, is an Engineer graduate with first class from University of Mumbai. She did her Master’s in Operation Management with Distinction from University of Mumbai. Prof. Kavita Patil has participated in many management and faculty development programs and training in area of Operation, IT conducted by various institutes also was a moderator with many institutes.

She began her career with leading companies where she gathered experience in Database Administration. She is Oracle certified DBA and has 5 years of rich experience in corporates.

Seeking her passion in teaching, she joined many Management Institutes in Mumbai. She has 10 yrs of teaching experience in management institutes. She has presented and published many research papers in various National and International Conferences. She has published various research papers in Impact factor and highly Indexed International Journals.She teaches Operation management, Supply chain management, Procurement and material management, knowledge management and many more subjects to management students. In addition to teaching, she is actively involved in research work & mentoring students. She is a PhD aspirant.

Dr. Akshita Tiwari, is a dedicated hospitality professional with a passion for learning and expanding her knowledge in the field. She began her hospitality education in 2014. Dr. Tiwari is currently Assistant Professor at Amity School of Hospitality, Amity University, Noida, Uttar Pradesh, where she teaches Front Office Operations and Management to Bachelor's in Hotel Management students and Master's in Hospitality students. She has also authored multiple Scopus publications and presented papers at international conferences. With a keen interest in teaching and research, she looks forward to contributing to the field of hospitality and continue to strive for excellence in her work.

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