Medical Entrepreneurship Startup in India Case Bank II

About The Editors

Dr Ravikant Swami, has a decorated and diverse educational background - a PhD in Management, MBA and Bachelors in Economics from prestigious universities in India, and certifications and trainings from B- schools like IIM Bangalore, IIM Calcutta and IIFT New Delhi. Dr Swami has an electic list of subjects at his command that credit him with the excellence of a multi-variate teaching style. He has published numerous research papers and supervised PhD thesis, dissertations at MPhil as well as MBA levels. He is the honorary director at Delhi Metropolitan Education and leads the management school with his guidance and inspiring style of teaching. He motivates a team of remarkable faculty to practise better teaching and assure better earning outcomes. His visionary attitude helps drive the institute a step closer to its mission each day.

Dr Poorva Ranjan, is a professor and head of DME Management School. She is a PhD in Retail Marketing Management and MBA in International Business Management from Devi Ahilya Vishwavidyalaya, Indore [DAVV]. She is also a certified POSH (Prevention of Sexual Harrasment) trainer. She works closely with students for skill enhancement purposes in various areas like Digital Marketing, Microsoft 365 Tools, Entrepreneurship Development, Cyber Security and Google Tools, to name a few. A Google certified digital marketer, she specialises in Social Media Marketing and Content Development. Her areas of work/ teaching and research are Digital Marketing, Entrepreneurship Development, Mentoring, Retail Management and Skill-building.

Ms. Shanu Jain, Associated with Delhi Metropolitan Education, GGSIP University, as an Assistant professor teaching management students, Shanu is currently pursuing a PhD from the Department of Commerce, Delhi School of Economics, University of Delhi. Passionate about teaching and research, especially in areas of consumer behaviour, she has attended various national and international conferences, FDPs and workshops. She is also the managing editor at DME Journal of Management and a member of the Research Cell at Delhi Metropolitan Education.

About The Book

The already overburdened public healthcare system has created an imminent need to create a self sustaining, affordable and accessible healthcare foreign country. Medical entrepreneurship has gained tremendous popularity in India where the medical entrepreneurs are committed towards giving back to the society and earning revenue also. In recent years we have seen many successful medical entrepreneurs who have understood the market needs by connecting with the customers and filling the void in the health services.

With adequate networking and collaborations with medical and academic organisations they have fostered a culture of market research and knowledge, Opportunities and innovations. Their efforts are directed towards integration of technology with healthcare and reduce the gap between rural and urban access to healthcare.

This book is a collection of some notable healthcare start-ups who have revolutionised healthcare in India. They have forayed into multiple areas like medical record management medical billing services, home healthcare services diabetic care physical therapy medical supplies nutritionist fitness centres virtual doctor services and it pharmacies to name a few.