Radio (FM) Advertising and Consumer Behavior

About The Book

Radio (FM) advertising and marketing is one of the crucial sides of the business, management and social studies. This book is concentrated on communication of message on targeted commuters via FM radio station in big cities. FM radio advertising and its marketing success is calculated with collected database for consumers and home appliances. With This book, we try to reach the outcome with customer orientation, which focuses on companies thinking and activities. Three elements are taken into the consideration in this study i.e. Radio Marketing, Behavioral marketing and the product marketing in developing cities.

About The Author

Dr. Mahesh Mukund Deshpande is Assistant Professor and Vice Principal at College of Computer Sciences, Wakad, Pune – 411057. He has completed his Master in Business Studies from University of Pune and Doctorate in Philosophy from Rastrasant Tukdoji Maharaj Nagpur University, Maharashtra. He has published several papers in reputed journals on various subjects such as Computer, Management and Social Sciences.He has participated and presented many research papers with impact factors at various state, national and International seminars and conferences.