Generative AI-Driven Management: Transforming Business, Strategy and Decision-Making
Dr. Pooja Gupta, Dr. Shally, Mr. Manish Gulyani and Dr. Shobhna Goyal
FORMAT
Paperback and e–book
ISBN
978-93-49359-26-0
DOI
doi.org/10.5281/zenodo.23275994
PAGES
519 pages
PRICE
Rs. 1499/- ($80)
About The Authors
Dr. Pooja Gupta Dr. Pooja Gupta
Dr. Shally Dr. Shally,
Mr. Manish Gulyani Mr. Manish Gulyani
Dr. Shobhna Goyal Dr. Shobhna Goyal
About The Book
Generative AI-Driven Management: Transforming Business, Strategy and Decision-Making explores the rapidly evolving role of Generative Artificial Intelligence in reshaping modern management and organizational practices. As businesses navigate an increasingly digital and competitive environment, Generative AI is emerging as a powerful tool for enhancing productivity, innovation, strategic thinking, and decision-making. The book examines how organizations can integrate Generative AI into key managerial functions, including business strategy, marketing, operations, finance, human resource management, customer engagement, and organizational development. It highlights the ways AI-powered systems can support managers in analyzing information, generating insights, automating routine activities, developing innovative solutions, and responding more effectively to changing market conditions. Beyond technological capabilities, the book emphasizes the importance of responsible and strategic AI adoption. It discusses opportunities and challenges related to data, ethics, human-AI collaboration, organizational change, and the evolving skills required by managers and professionals. Designed for management students, researchers, academicians, business leaders, entrepreneurs, and professionals, this book provides a contemporary perspective on the intersection of Generative AI and management. It offers valuable insights into how organizations can leverage emerging technologies while maintaining human judgment, creativity, and strategic vision. The book ultimately presents Generative AI as a transformative force capable of redefining how businesses think, compete, innovate, and make decisions.
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