Customer Behavior Analysis

About The Author

Dr Gangadhar G Hugar, PhD in Management from Dravidian University, Kuppam, Andhra Pradesh, M.Phil in Management from Alagappa University, Karaikudi, Tamil Nadu, MBA – Newport University, California – South Asia Chapter, Bangalore, MBA - Alagappa University, Karaikudi, Tamil Nadu, M.Com in Personnel Management & Industrial Relations, PG Diploma in Marketing Management from KSOU, Mysore.

Dr Gangadhar G Hugar is Presently working as a Director of Department of Management Studies at Laxmi Institute of Management, LVS Campus, Sarigam, Valsad, GUJARAT.

Formerly he was Director & Dean of Commerce & Management, Uka Tarsadia University, Bardoli. He has also served in various reputed B-Schools / Institutions in Karnataka, Maharashtra & Gujarat.

He has been in Teaching & Administration Profession from last 26 years in Management Education Field as Lecturer, Assistant Professor, Associate Professor, Academic Co-odinator, Joint Director, Controller of Examinations, In charge Director, Director & Dean in different Institutions / Universities. He has written several National & International Research Papers, Articles and attended various National and International Conferences, Seminars, Workshops and also Member of various Management Associations. He has also taken part in various summits as Panel Speaker in the field of Management Education. He has been honoured with “SHIKSHA GOURAV PURASKAR” Award, “Excellence Teacher” Award, “Director – MBA of the Year 2023” & "Visionary Edu Leader Award - 2023", Award.

About The Book

This book throws light on Fast Moving Consumer Goods Origin and Overview on Household, Personal, Goods & Beverages growth and prospectus, Market and Sectoral Opportunities of different renowned companies with their SWOT Analysis and effective marketing strategies. Further, Marketing Strategies towards socio economic development focusing towards Mumbai Metropolitan area, Role of Relationship Marketing in Competitive Marketing Strategy for their Customer Satisfaction. Top 10 different fast moving consumer goods manufacturing companies and their future in India is also touched upon by using different tools and techniques of statistics in enhancing sales and marketing applied in Mumbai Metropolitan area.

It also explains the increasing influence of technology on marketing strategies across all companies. Consumers, today, are increasingly impacted by the growing influence of new media. Consumer Behaviour continues to address this influence by providing students with new and extensive coverage of the use of new media in creating more effective targeting strategies. This book focuses on understanding the relevance of Global and Indian level consumer responses towards different brands fast moving consumer goods scenario. Throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing strategies to attract potential consumers. Global perspective - A comprehensive coverage of cross-cultural analysis, charts depicting consumers' spending of disposable income in several countries, web purchases made online in countries in the Asia-Pacific region.

The Indian adaptation of Consumer Behaviour Analysis the book that has set the standard for consumer behaviour study, offers a comprehensive view of the rise in development made towards the predestined creation of media, entertainment content and marketing. It explores how the examination and application of consumer behaviour is central to the planning, development and implementation of marketing strategies. Several brands of fast moving consumer goods like CP{I}L, Dabur, Himalaya, HUL, ITC, Wipro, Godrej, Nirma, Society, Tata, Cadbury, Patanjali, P&G, Nestle etc., of different categories such as Toothpaste, Bath Soaps, Detergents, Shampoo, Tea Powder and Health drinks have been included to enrich the learning experience of students throughout this edition.