Consumer Behaviour Simplified

About The Authors

Dr. Priti Kiran, is an accomplished professional with 17 years of diverse experience spanning academia and industry, having contributed to leading universities in India and collaborated with top corporate brands. She has a strong academic portfolio, including seven national and international research publications, a book on Marketing, a book chapter, and a patent to her credit. A dedicated mentor and educator, she has guided numerous undergraduate and postgraduate students, as well as research scholars, helping them achieve academic and professional excellence. Known for her dynamic leadership and enthusiasm for learning, Dr. Priti has actively participated in and organized several conferences, seminars, and workshops. She also conducts online sessions on skill development, empowering learners with practical knowledge. Beyond her professional commitments, she is passionate about fitness and cooking, which has inspired her to become an online fitness guide and trainer, combining her love for wellness with her dedication to teaching and mentoring.

Mrs. Suman Singh, is a accomplished professional with altogether 16 years experience in both corporate and academic environments. With a strong educational background in economics and management, she has effectively contributed to the administrative functions and policy development at CETPA Infotech. As a co- founder of myfuturebook.com, she has demonstrated entrepreneurial skills, achieving significant recognition at both the national and state levels. Currently, Mrs. Suman is imparting knowledge and expertise to students as an Assistant Professor at Srinath University, continuing to make a significant impact in the field of commerce and management. She has three national publications in renowned journals.

Dr. Dipak Shukla, is a Professor and Academic Dean having teaching acumen for General Management, Business Analytics, TQM, Soft Skills Lab and Personality Development Courses. He has presented Research Papers in National and International Conferences and has also published in Scopus, UGC- Care and International Journals. He has Doctor of Philosophy in Commerce; Master’s in Technology, Business Administration & Information Technology and UGC-NET Certificate. He has got industry experience on Software Tools, like, Power BI, Tableau and Python. He has worked on Business Analytic Projects and has also worked as a Corporate Trainer for Business Intelligence Tools, Project Leader and Marketing Manager. He has delivered lectures for diverse audiences including International in association with other institutions on Business Intelligence Tools, Self-Management, Deming’s Philosophy and Total Quality Management.