Fundamentals of Business Management

About The Authors

Dr. B. Jayalakshmi,

Associate Professor, Department of Commerce and Management Studies

Vivekanandha College of Arts & Science for Women (Autonomous)

Elayampalayam, Tiruchengode, Namakkal (Dt), Tamilnadu

Dr. B. Jayalakshmi is an Associate Professor in the area of Marketing Management. She has 15 plus years of experience in academics. She has obtained his Doctorate from Bharathiyar University, Coimbatore in the area of Marketing Management. She has published more than 15 Research articles in various refereed journals. She is very active Co-ordinating the programmes, and Criteria Co-coordinator of NAAC. At present she is working as an Associate Professor in the Department of Commerce and Management studies, Vivekanandha College of Arts & Science for women (Autonomous), Elayampalayam, Tiruchengode, Namakkal (Dt), Tamilnadu.

Dr. M. Sankar,

Assistant Professor

Department of Business Administration

Mahendra Arts &Science College (Autonomous), Namakkal, Tamilnadu

Dr. M. Sankar is an Assistant Professor in the area of Human Resource Management. He has 12 plus years of experience in academics. He has obtained his Doctorate from Bharathiyar University, Coimbatore in the area of Human Resource Management. He has published more than 14 Research articles in various refereed journals. He is a very active person in Industry training cell, and Criteria Co-coordinator of NAAC and NBA. At present he is working as an Assistant Professor in the Department of Business Administration, Mahendra Arts and Science College (Autonomous), Namakkal, Tamilnadu.

About The Book

We have attempted, in this simple contribution to business community in general and students community in particular. The aim of this book is to set out the basic principles of business management simply and clearly. It consists of managerial function like planning, organizing, directing, leading, motivating, controlling and various theories related to the managerial aspects. This book entitles fundamentals of business management is intended to serve as text book for students taking upon B.Com, B.Com(CA), BBA, and MBA degrees, and other professional courses.