Recent Trends in Business and Management

About The Editors

Dr. Lalitkumar Premchandra Patil, Ph.D. -Management, MBA -Marketing, BE -Mechanical, UGC-NET -Management, PGD -Operations Management, is currently working as an Associate Professor in VIVA Institute of Management & Research, Virar (East). He has more than 15 years of teaching experience at PG level. He has published more than 30 articles in National and International Journals and also attended many National and International conferences, seminars and workshops. He is a member of many professional and academic bodies. He is invited as an eminent speaker in many colleges. He is a recipient of many prestigious awards. His field of specialization is Marketing & Operations.

Dr. Aparna Lalitkumar Patil, Ph.D. -Management, MBA -Finance, B. Tech -Polymers, PGD -Operations Management, is currently working as an Assistant Professor in Parle Tilak Vidyalaya Association's Institute of Management (PTVAIM), Vile Parle (East). She has more than 13 years of teaching experience at PG level. She has published more than 30 articles in National and International Journals and also attended many National and International conferences, seminars and workshops. She is a recipient of many prestigious awards. She is a member of professional & academic bodies. Her field of specialization is Finance & Operations.

About The Book

The aim of this book is many-folds. The authors present a practical application of management concepts in business and research comprising multidisciplinary cases and focusing on linkages to various areas of practical exposure. The book aims to offer a multidisciplinary approach in management and business aspects. The book offers multidisciplinary thinking to students and everyone else interested in understanding the business world from a new management perspective.

The book talks about researches in the area of Marketing, Human Resources, Finance, Corporate Social Responsibility and the growing unicorns in India among other areas of interest. The articles & case studies from various researchers "across continents" and "across disciplines" explore a range of interesting issues, including the impact of transformational leadership on excellence, small scale sector under central excise regime, e-training process in IT companies, communication and promotion through cinema, corporate governance and many more. It is a compilation of number of thought process from several burning and growing areas of practical exposure.