MARKETING OF HANDLOOM AND KHADI PRODUCTS: STRATEGIES FOR ENHANCED EFFECTIVENESS

About The Author

Dr. Anu Varghese is currently working as Vocational Instructor – Marketing and Salesmanship at GVHSS Koduvally, Thalassery, Kannur. Anu does research in Marketing Practices of Handloom and Khadi at Mahatma Gandhi University, Kottayam. Earlier she worked as Lecturer - Management (Off-Campus Academic Programme of M G University) at St. Xavier’s College for Women, Aluva. She also worked as Deputy Director of the Major Research Project on Housing Finance (ICSSR) at Department of Applied Economics, Cochin University of Science and Technology.